For Mirka Chodakova From Skylar & Shelby at .win April 23, 2026

Ten new clients a month, Mirka. Waiting for you when you sit down to work.

A system that does the finding, the warming, and the booking — so the only thing left for you to do is the part you love. Design. Read this as the map to where your business is already capable of going.

— Skylar & Shelby Founders,

Mirka — you said you want more leads. That's the whole ask, and we took it seriously. So before we get into what we'd build, we want you to feel the destination. Because every decision in this document is pointed at one outcome, and it's not a website.

Picture your Monday in six months.

You wake up, pour coffee, and open one screen. Twelve new homeowner inquiries came in over the weekend. Four of them have already booked themselves onto your calendar. Three are warm and nurturing on their own. The rest the system is handling without you. You pick the two designs you want to start that morning, and by lunch you've closed both at $3,000 each.

By the end of the month, you've signed ten of them. That's $30,000 in new design revenue, every month, from a business that runs while you sleep. No extra hours. No new hires. Just the work you already love, aimed at the people who are already looking for you.

That's the destination. What follows is the plane ticket.

Two new $3k clients a week. Ten a month. Eventually, one a day.

What would that do for you? Not just the number. The rest of it — the freedom to turn down projects that don't excite you, the ability to price your best work at what it's actually worth, the Tuesday afternoons you get back because the system is finding, qualifying, and scheduling your next client while you're at the lake.

That's what the rest of this document builds. The plan is below in plain English — skim it, sit with it, come back to it. If anything reads like marketer jargon, we've defined it further down. Promise.

The business we're building around

Your craft is the product. Everything else is scaffolding.

So you know we're building for your business, not a version of it that lives in somebody else's head.

  • ✓You're a designer. A rare one. You draw residential yards, pools, and outdoor living rooms that homeowners fall in love with the moment they see the rendering.
  • ✓You know DFW soil, the HOAs, the native plant palette, and the weather. That localized expertise is a moat. Most designers in this market don't have it.
  • ✓Your 3D renderings are the sales weapon. They close the deal before the first call. We're going to point that weapon at a much bigger audience.
  • ✓Today, chodakdesign.com is quiet. Leads trickle in through word-of-mouth. The work is exceptional — the discovery engine simply hasn't been built yet. That's the gap we close.
A Chodak Design project — modern pool with shade sail and lounge seating.
Who we're bringing you

The client profile this system is designed to attract.

Not homeowners shopping for the cheapest quote. The ones who Google "landscape designer Southlake" at 11pm after scrolling Zillow, find you, and quietly cancel the appointment with the other guy.

75225 · 75205

Highland Park / University Park

Older Dallas money. Cares about taste, not trend. Wants something classic their neighbors will respect. Writes checks without negotiation if the work is clearly excellent.

76092 · 76034

Southlake / Colleyville

Newer affluence. Big lots, big pools, big expectations. Moves in packs — one impressive backyard in the neighborhood brings three more inquiries inside a month.

76262 · 75019

Westlake / Coppell

Young professional couples, first or second forever home. Researchers. Read every review, scroll every Instagram grid, pay for excellence they can show off.

75230 · 75093

Preston Hollow / Plano estate pockets

Established families, big yards, multi-phase projects. One good design relationship turns into a pool, then an outdoor kitchen, then a guest-house landscape, over several years.

The four pillars

Four systems working in concert. Each one multiplies the other three.

None of these on its own moves the needle. Together, they turn a quiet brochure into a front door that pulls ten clients a month through it. Skim the shape of it here, then go deeper wherever you want below.

01

A website that closes for you.

Visitors land, see your renderings, and feel what it would be like to hire you. Every page is designed to end in one thing — their email in your system, or a consult on your calendar. No clutter. No dead ends.

02

Visibility on Google and AI search.

When a Southlake homeowner Googles "landscape designer near me" — or asks ChatGPT the same thing — Chodak Design is the answer. Content, local signals, and the technical plumbing that makes it happen, all done for you.

03

A social engine that feeds itself.

Your 3D renderings become the most scroll-stopping content in DFW home and design. One weekly video brings in 50+ new followers and 10+ warm inquiries. Every one of them lands in the system. The flywheel turns on its own after month two.

04

Nothing falls through the cracks.

The moment a lead raises their hand — on the site, in a DM, in a comment — the system greets them, delivers, follows up, and schedules. By the time you see the inquiry, it's already warm. That's why ten closes a month becomes boring math, not a stretch goal.

The engine, explained

The 3D rendering social play. This is the thing that changes everything.

You already do 3D renderings. We're going to turn one of them per week into a piece of content that builds your audience, your email list, and your pipeline — all at once. Here is exactly how it runs.

Why this works

Every person who didn't win still watched a video of you doing your thing. Some of them want a rendering badly enough that they'll hire you. The ones who aren't ready yet go to your website and use the free "Dream My Backyard" tool there (described in a minute), which puts them on your email list. Either way, the video did its job.

The important distinction

The video rendering only happens for the one person you pick off social. The website rendering is a simpler, static version — no video, just a visualization they can look at on their screen and an email from you afterward. This is on purpose. It makes the social engagement special, and the website magnet easy to offer to everyone.

Working demos · live right now

Nothing below is a mockup. Open any of them on your phone.

The system lives in two tiers. Each one is a complete build on its own. The second one changes how you run your entire business.

Elite · Website & Marketing $7,500
chodakdesign.com
Your new front door

The website that closes for you.

Every section is designed to do one job — make a homeowner feel what it would be like to have you design their yard, then offer them the simplest possible next step. This is where the ten-a-month math begins.

Open the website →
chodakdesign.com/dream-my-backyard
The irresistible offer

Dream My Backyard.

Upload a photo. Answer three questions. Receive a custom concept with your DFW expertise baked in. Nobody else in this market is doing this. It's the reason your email list fills itself.

Try the tool →
Total B.O.S.S. · Business Operating Super System $12,500
chodakdesign.com/my-design
The client experience

A private portal for every client.

The moment you sign a project, your client gets their own login. Renderings, revisions, messages with you, project status — all in one beautiful place. This is the experience that lets elite design command elite rates. Clients feel it on day one.

Open the client portal →
chodakdesign.com/admin
Your command center

The view from your morning coffee.

Leads coming in. Social posts going out. AI-drafted follow-ups waiting for your approval. Referral commission tracking from your builder network. Everything you need to run Chodak Design in ten minutes a day, from one login.

Open the admin portal →
If you want to know what each word means

Plain English, for the pieces of this that sound like marketer jargon.

Skip this section if it's all familiar. Read it if anything further up in the document made you squint.

Lead magnet
A free thing on your website someone can get in exchange for their email. For you, the magnet is the "Dream My Backyard" tool. They upload a yard photo, answer a few questions, and get a design concept back. You get their email. That's it. It's a trade, and both sides feel like they got something.
CRM
Short for "customer relationship management." It's a simple list of every person who's ever shown interest in Chodak Design, along with what they care about and where they are in the process. Our CRM automatically captures the email, sends a friendly hello, delivers the lead magnet, and schedules a few follow-ups. You don't have to remember who they are. It remembers for you.
Meta CAPI and Google tracking
Plumbing for ads. If you ever want to run Instagram, Facebook, or Google ads, this makes them dramatically cheaper and more accurate, because it tells the ad platforms which visitors actually turned into inquiries. Even if you never run an ad, it's installed day one so you're not stuck re-doing the site later.
Google My Business
The free listing Google shows when someone searches your name or "landscape designer near me." We set yours up properly, with photos, hours, service areas for every DFW zip code we want you in, and a steady trickle of fresh reviews. It's the single highest-leverage thing for showing up at the top of a local search.
SEO and GPT-SEO
SEO is writing articles on your site in a way that makes Google recommend you. GPT-SEO is the newer version of that, written so ChatGPT, Perplexity, and Google's AI Overview also recommend you when someone asks "who should I hire for pool landscaping in Southlake." We're going to seed your site with 100 posts and keep adding 2 a week. Over a year, that's the thing that gets you found without paying for ads.
3D rendering (video vs static)
Both are visualizations of a yard design. The video version is a short clip with you narrating the concept, posted on social. The static version is an image the website tool generates after someone uploads their photo. Same family of thing, used in two very different places.
By the numbers

What a fully working flywheel delivers, every single day.

Not accidental traffic. Not curious bystanders. We're talking hot visitors — people searching Google for "landscape designer in Southlake," asking ChatGPT "who should I hire for a pool redesign in DFW," or clicking through from your 3D-rendering Reel on Instagram. Every one of them is already leaning in.

Unpaid sources
4
channels feeding you
SEO + AI search · Instagram & TikTok reels · Referrals from happy clients · Google My Business listings
Hot visitors / day
8
≈ 240 / month
These are pre-qualified — they already know they need a landscape designer and they've already decided you look like the one.
25%
Email captures / day
2
≈ 60 / month
They trade their email for the Dream-my-Backyard tool, a consult calendar slot, or a design guide. Now we own the relationship.
50%
Signed projects / day
1
≈ 30 / month
The CRM nurtures each one toward a consult and a signed project over the next few weeks. Average project: $3,000.
What you have today
~$0 traced back to marketing.
  • No analytics · no visitor tracking
  • No email list · no follow-up engine
  • No way to tell which channels actually work
  • Every new inquiry is a happy accident
What the flywheel delivers
$90,000 / month in signed work.
  • Every visitor tracked · every source attributed
  • 60 new emails / month · auto-nurtured
  • 30 signed projects / month · $3k average
  • $1.08M / year — from just 8 hot visitors a day
The cost of waiting another quarter
$270,000

That's what walks past the website every ninety days when there's no system to catch it. Hot visitors, gone — because there was nothing on the other end to convert them. This isn't hypothetical. It's just math on traffic you're already leaving on the floor.

Play with the numbers yourself.

Live revenue calculator
Visitors / month240
Emails captured / month60
Signed clients / month30
Revenue / month$90,000
Revenue / year$1,080,000
Try pushing visitors to 100/day. At some point the bottleneck stops being sales and starts being delivery — when that happens, we'll walk you through scaling the design-and-build team with AI assistants and strategic hires so growth doesn't cost you your weekends.
Adding gasoline to the fire

Once the engine runs, you can pour on fuel — and new clients become a slider.

Everything above happens without paid advertising. When you're ready to accelerate, Meta and Google ads turn the whole system into a dial. Spend more, get more. Predictably. Every month.

CAC
Customer acquisition cost

What it costs in ad dollars to land one paying project. For a DFW landscape designer with 3D-rendering assets and a working lead-capture engine, $250–$500 per client is a realistic starting range. Once the creative is dialed in, it usually drops.

LTV
Lifetime value

Total revenue one client brings over the life of the relationship. Chodak's first project averages $3,000. Many come back for phase two — a pool surround, an outdoor kitchen, a front-yard redo. Even one repeat job doubles LTV. We stay conservative and model at $3k.

Starter
$1,000
per month
2–4 new clients$6,000–$12,000 revenue
6–12× return on spend
Dialed in
$3,000
$100 / day
6–12 new clients$18,000–$36,000 revenue
6–12× return on spend
Growth
$4,000
$1,000 / week
8–16 new clients$24,000–$48,000 revenue
6–12× return on spend
Full throttle
$10,000
per month
20–40 new clients$60,000–$120,000 revenue
6–12× return on spend

Once the system is built, turning up ad spend is literally moving a slider. No new website. No new tracking. The pipes are hot — you're just pushing more water through them.

See what paid media could do for you.

Live ad-spend calculator
New clients / month2.7
Gross revenue / month$8,000
Return on ad spend (ROAS)8.0×
Net (revenue − ad spend)$7,000
Annualized net$84,000
Bigger ad budgets typically lower CAC (not raise it) once the creative and funnel are working. Start at the floor, prove the math with 30 days of real data, then scale with confidence.
Honest expectations

Every business is different. Your work ethic, the quality of your designs, and the timing of the market all matter.

The numbers on this page are modeled on traffic, conversion, and close rates we've actually seen across dozens of DFW home-service businesses like yours. But we can't — and won't — guarantee a specific revenue outcome. Too many variables, most of them pointing through you.

What we can promise: we've helped build dozens and dozens of companies — solo founders and teams of fifty alike. We understand how to systemize client acquisition better than almost anyone you'll meet. And we won't stop iterating until Chodak Design has a profitable, predictable client-acquisition engine.

Klarna financing available

Get the entire B.O.S.S. system for around $500 a month.

~$500 / mo

Most of our clients break the one-time build into monthly payments through Klarna or a credit card. Six months in, the system is paying for itself ten, fifty, a hundred times over. That's why people come looking for us.

Where else can you buy a business system that pays for itself a thousand times over?

What it costs

Two build options. You pick the fit.

Pricing below is the one-time build. Ongoing hosting and optional marketing management are listed right after.

.win Elite

Website & Marketing

The front door, the content engine, and the lead machinery. A complete, beautifully-built system that puts Chodak Design in front of the right DFW homeowners every day — without you lifting a finger.

$7,500
One-time build
  • ·Full custom website, mobile-first, designed around your portfolio and optimized to convert browsers into booked consults.
  • ·Dream My Backyard lead magnet — the free tool that makes your email list fill itself.
  • ·100 SEO and GPT-SEO blog posts seeded on launch. 2 fresh posts a week for the next year.
  • ·Built-in CRM that greets every lead, delivers the magnet, and nurtures them until they're ready to talk.
  • ·Google My Business profile fully built, verified, and ranking in your target zip codes.
  • ·Meta & Google ad tracking installed day one, so paid ads become an option whenever you want to pour gas on it.
  • ·A social playbook written for you — post calendar, scripts, CTAs. Follow it solo, or hand it to us.
Get Started · $7,500 →
Recommended
.win Total B.O.S.S.

Business Operating Super System

Everything in Elite, plus the client portal, the AI-powered Dream system end-to-end, and the admin command center. This is the full business. The version of Chodak Design you can't build twice.

$12,500
One-time build
  • ·Everything in the $7,500 Elite tier.
  • ·A private client portal — the experience that makes signing with Chodak Design feel like hiring a world-class firm from the first login.
  • ·Dream My Backyard AI system end-to-end. Static renders generated on demand, reviewed by you before they ship.
  • ·Your admin command center. Leads, CRM, social scheduler, AI email drafting, rendering library, referral tracking — one login, ten minutes every morning.
  • ·Future-proofed. As AI evolves, the system absorbs the new tools — small upgrade, not a rebuild.
  • ·A concierge client experience no one else in DFW is offering. The kind that turns one happy client into three referrals.
  • ·The whole operation, running itself, while you do the only thing that actually requires you — design.
Get Started · $12,500 →
Ongoing support

Hosting, plus optional help running the thing.

Hosting is flat-rate and required on either tier. The marketing plans below are optional — you can run everything yourself off the playbook we give you, or hand part or all of it to us.

Hosting — Standard

$97 / month
  • Required on both build tiers.
  • Covers site hosting, domain management, automated backups, security patches, and small copy edits.
  • .win Elite: 1st month free.
  • .win Total B.O.S.S.: 3 months free.

What this is not

Not a marketing retainer.
  • Hosting is just keeping the lights on. It doesn't include content, ad management, or scheduling posts.
  • If you want us running the marketing on top, pick one of the two plans below.
  • If you don't, the playbook we include in your build walks you through doing it yourself.

Marketing — Starter

$500 / month · hosting included
  • Monthly social media calendar. You create the content using our script prompts, we handle the rest.
  • Automated posting across every channel, every day.
  • 10 SEO and GPT-SEO blog posts per week, on top of the 2/week already in your build.
  • Meta ads consulting, including setup and first campaign launch.
  • Monthly review call with .win so nothing drifts.

Marketing — Full Management

$1,500 / month · hosting included
  • We run your entire marketing world.
  • Ad management across Meta and Google, with budget guidance.
  • Video editing for your 3D rendering reels (you film, we cut and post).
  • Full post scheduling across all channels.
  • Monthly email writing — newsletter, nurture sequences, re-engagement.
  • 10 SEO blog posts weekly, plus 1 backlink per month from reputable design sites to boost your authority.
  • You keep designing. We keep the machine fed.
Your homework, even without us

Six things you can start doing tomorrow morning.

This isn't contingent on signing anything. These are plays that work. Even if you decide not to hire us, please at least do these — your business will be better for it.

How the build runs

Ready to have the best summer your business has ever seen?

Spring and summer are when everything picks up in DFW — pool season, backyard-remodel season, referral season. If we move now, the full system is live and earning before the end of May (possibly sooner). Six weeks from handshake to launch, just in time for the summer rush.

Week 01–02

Kickoff + content gather

One working call. We capture your voice, pull your portfolio images, write the homepage copy together, seed the blog topics, set up hosting, domain and Google Business.

Week 03–04

Build

Website, CRM, Dream My Backyard tool, ad tracking, and (on Total B.O.S.S.) portal + admin center all get built and wired together. You'll see it progress in a staging link as we go.

Week 05

Content + review

100 blog posts land on your site. You review, we tune, we run through every page with you on a call, make final copy and image fixes.

Week 06

Launch

Site goes live on your own domain. CRM turns on. We film the first 3D rendering Reel with you. First inquiries start coming in. Marketing retainer (if chosen) begins.

One note, before you decide

What we're not promising — and what we are.

We're not promising a flood of leads in week one. We're not promising every person who fills out Dream My Backyard books a $10,000 design. We're not promising every blog post ranks the day it's published. That isn't how this works, and we won't sell it like it is.

What we are promising is this: everything in this proposal is real, buildable, and most of it you've already clicked through. We ship it in six weeks. It works the day it launches. Your site stops being a quiet brochure and becomes a steady front door. From there, the compounding works for you — content accumulates, reviews accumulate, 3D reels accumulate, referrals accumulate. Twelve months in, you'll wonder how you ran the business any other way.

If something in here doesn't feel right, tell us. We'd rather talk it through now than deliver something that isn't yours.

Let's build it

Pick a tier, pick a marketing plan, and we start Monday.

Reply with the tier you want (Elite or Total B.O.S.S.) and whether you want marketing ($500, $1,500, or none). We'll send a one-page agreement and the kickoff invite for Monday morning.

Email us to start Click through the website demo
— Skylar & Shelby

Founders, · DFW · April 2026