You're at a decision point. This document is about what the other side looks like — and how we build it together.
You told me you're wondering if this business has a future. That AI is going to come for landscape design in the next five years, and maybe you should go back to working for someone else while the getting's good.
I want to address that directly, because the rest of this document depends on it.
AI isn't going to replace you.
It's going to make you un-hireable by anyone else, because you'll be impossible to compete with.
Here's what's actually true. AI is very good at producing generic landscape renders. Anyone with Midjourney and ten minutes can generate a pretty picture of a backyard. That's commoditized now. It's over.
What AI cannot do — and won't any time soon — is walk a property in Plano clay soil in July. Know that the 2021 ice storm killed 70% of the Italian Cypress in Frisco and recommend Eastern Red Cedar instead. Understand that Highland Park HOAs forbid certain fence heights. Walk a pool permit through the City of Dallas. Meet a homeowner for the fifth time and read, in their body language, that the marriage can't take another design disagreement and this isn't really about the pergola.
You have been in DFW soil for years. You know what thrives, what dies, what HOAs fight, what trades show up on time. That knowledge is a moat. The problem is nobody can find you, because right now chodakdesign.com is a brochure, not a client acquisition machine.
So here's the reframe, and it's the whole thesis of what follows:
AI is not your replacement.
AI is the distribution channel that finally makes your expertise scalable.
We're going to use AI to put your work in front of the right people, qualify them hard, and deliver them into your calendar already warmed up. You stay the human in the loop on every consult. Your taste, your DFW expertise, your relationships — those stay yours, and they get leverage they've never had.
The rest of this proposal is the mechanism.
Every piece feeds the next. Nothing falls through. Runs 24/7 whether you're in a consult, on vacation, or asleep.
Hyper-local DFW content + geo-targeted ads to Highland Park, Southlake, Westlake, Preston Hollow, Colleyville. Partnerships with pool builders, custom home builders, realtors.
Reimagined website anchored by Dream Your Yard — upload-a-photo concierge, lead magnets, clear CTAs on every page. No more contact forms into the void.
Automated email + SMS sequences in your voice. Seasonal DFW expertise, project case studies, missed-call text-back. Nothing cold.
Pre-qualified discovery calls with full context on style, budget, yard conditions. Digital proposals with visual concept. Clear service tiers.
Private client portal. Project timeline + build photos. Personalized DFW plant-care hub. Referral program baked in. Reviews automated. Anniversary upsells.
A homeowner uploads a photo of their backyard. In 60 seconds, they get three AI-generated concept directions plus your expert notes on what actually thrives in DFW. Mirka reviews every one before it ships.
Open the live demo — upload an actual photo and see the full experience.
See your backyard reimagined in 60 seconds.
These aren't renderings. They're live, working demos of what we'd ship for you. Open either one.
Your current site gets lovely visitors but captures nothing. This version has Dream Your Yard in the hero, a real portfolio, DFW-native expertise positioning, and lead magnets on every scroll.
Open the live preview →Every client gets a private dashboard: project timeline, build photos, their custom DFW plant care hub, direct messaging with you, invoices, referral program. Turns one-time buyers into repeat clients.
Open the demo portal →Today you sell a $2,000 design. A contractor builds it for $120,000. You see none of the build. That is the single most fragile position in the landscape industry — and the one AI will flatten first.
The fix is not to fight for more $2k projects. The fix is to sell the thing AI can't copy: Design + Oversight.
Week 1 of the engagement is a positioning + pricing workshop where we lock this together. The acquisition system in the rest of this proposal only works if this repositioning happens alongside it — otherwise we'd be generating $2k leads into a $25k proposal and the math breaks. This is a business redesign with marketing attached, not a marketing package.
No tiers. No upsells. No hidden costs. One package, one price, three guarantees, three bonuses.
$9,997 build + $1,250/mo × 12
Against $92,900 stacked value — plus three bonuses below.
Engage Dot WinSkin in the game. If this doesn't work for you, it doesn't work for us either.
Each is a standalone deliverable worth more than most agencies' entire offer. Yours whether you continue past Year 1 or not.
Written sales playbook for selling Design + Oversight at $6.5–12k. Scripts, objection handling, email templates, contract language, and the three phrases that reframe AI as proof of your value. Delivered Week 1.
We identify every past Chodak client from the last five years (up to 50), write a 3-touch reactivation sequence in your voice, offer them a $500–$1,500/yr seasonal maintenance membership. Launches Month 2. Typical pickup: 10–15%.
One-time competitive intel on top 5 luxury landscape designers in Southlake, Westlake, Highland Park, Preston Hollow. Pricing, positioning, portfolio quality, SEO footprint, reviews. Delivered Week 1 as a written brief.
Total bonus value: $10,000. Included. No upsell.
Based on the new $8,000 average Design + Oversight engagement. Conservative numbers we're willing to be held to — not a pitch deck.
The numbers above are the floor — not the ceiling. If we land 12–15 new clients instead of 8, you clear $96k–$120k in new revenue against the same $24,997. Year 2 typically compounds 60–90% off Year 1 without additional build cost.
Deep voice-of-Mirka session. Lock positioning, tone, visual direction. Photo shoot scheduled.
Website, portal, Dream Your Yard, CRM, email sequences — built in parallel. Weekly check-ins.
First 30 days of social content produced. Lead magnets designed. Ads configured. Portal seeded with first client.
System flips on. Ads launch. Mirka reviews first Dream outputs. Weekly optimization begins.
Book a 30-minute sign-off call. We walk through any edits, finalize the tier, sign the agreement, and I send you the deposit link. Your system is live 45 days later.
Book the sign-off call →Dot Win · skylar@holdco.win